I came upon this article on FastCompany today and found it pretty interesting. It talks about how there is actually some science behind logo designs, rebranding, and what works and what fails. It sort of goes back to my post about Gap’s new logo, and maybe they really did act to quickly in reverting back to their old logo design. Maybe they’ll take another stab and using the new one once they read the research…
You can read the FastCompany article here.
Filed under: Branding
