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New Starbucks Logo

I came upon this article on FastCompany today and found it pretty interesting.  It talks about how there is actually some science behind logo designs, rebranding, and what works and what fails.  It...

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Another logo gaffe

It happened again, and you may be tired of me talking about here…but another huge brand changed their logo and then reversed the change after huge amount of public outcry. This time, it was the...

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